The idea of straplines is initially introduced ~ encouraging customers to connect with a brand and the company/organisation providing it. Straplines' contribution to  ‘brand image’ is then explored through three tasks: Task 1 Well known straplines Learners must try to name the famous brand associated with  some well known straplines. Task 2 Take the ‘Supply Chain Strapline Challenge’ The next task focuses on the brand names who are sponsors of Business on the Move and are actively involved with supply chains.   Task 3 Straplines and Image The final task offers some optional discussion points.