The Supply Chain Strapline Challenge
Sponsor: XPO Logistics (formerly Norbert Dentressangle)
Key Stage(s): KS4, KS5
Subject(s): Business, English, Enterprise Education, Personal & Thinking Skills, Problem Solving
To introduce business terms and concepts in marketing
To understand the importance and relevance of branding
To develop and apply creative thinking skills to a real business context
To experience working in a small team
Duration: 15-30 minutes depending on amount of subsequent discussion.
In brief: A matching exercise linking straplines to business logos in order to introduce the idea of branding and ‘brand image’.